With competition in full swing, Microsoft is dropping prices on some of their launch titles as the Xbox One looks to break the gap between itself and the PlayStation 4.

Featuring price drops on Dead Rising 3, Ryse: Son of Rome, Forza Motorsport 5 and Kinect Sports Rivals, you can now pick up these games for $10 USD less than launch cost. Originally retailing for $59.99, all three titles are now available for $49.99. Price changes are effective immediately, and will hopefully bring Microsoft back into the game as Halo: The Master Chief Collection may not bring as many console sales as Microsoft would like to see this year.

Microsoft will also feature a new white Xbox One console packed in with Sunset Overdrive, as well as a Madden 15 console bundle with the standard paint job. Consoles will be released with their respective titles at launch date, with no particular discount associated with the bundle. Neither console will include the previously essential Kinect motion controller.