In a bid to hold the interest of consumers throughout the holiday season, Nintendo is bringing a $50 price drop to the “Deluxe” model of the Wii U on September 20th.

When speaking with IGN.com Nintendo of America president Reggie Fils-Aime said,

The price decline is pretty straightforward. Really, the focus on heightening the value for Wii U is now that we are in a position where we’ve got a regular pace of great software. Pikmin 3, New Super Luigi U that just launched physically, Wonderful 101 in September, and then Wind Waker. Then we’ve got strong third-party content coming for the holidays as well. Scribblenauts, Skylanders, Sonic Lost World, Call of Duty: Ghosts, Assassin’s Creed IV, Watch Dogs. So, strong pace of first-party, strong third-party content. Now’s the time to make the Wii U even more affordable and heighten the value.

In keeping with that “regular pace of great software”, Nintendo will also launch a Wind Waker bundle for the Wii U the very same day of this price drop, bringing Zelda fans exactly what they might have been looking for, even if they feel that the Wii U was once more expensive than it should have been. Stacking up at just $100 dollars less than the PlayStation 4, Nintendo still has their work cut out for them this holiday, but 2014 just may be the year of Nintendo with the new “2DS” and Smash Brothers coming – they may be hard to pass up.