During the early release beta phase of the coming service PlayStation Now, prices have recently launched and are much higher than the community can live with.

With extortion-level pricing at its first test, PlayStation Now is currently charging an average of four US Dollars for four hours of play while renting a PS3, PS4 or independent developer’s title. That’s an average of one dollar per hour for titles which may only cost as little as $10 to purchase forever. Given the numbers, it’s clear to just about everyone in the gaming community that Sony’s direction with the pricing of PlayStation Now titles is out of control, be we know just how to fix it.

Let’s have a look at what we know right now:

Adventure Time: Explore the Dungeon Because I Don’t Know

4 Hour Rental: $5
7 Day Rental: $8
30 Day Rental: $15
90 Day Rental: $30
PSN Actual Cost: $40

As you can see, the pricing scale is WAY off the charts when you compare a few factors. First, Sony needs to look into the actual time frame it takes to complete a game in Adventure Time. Maybe not so much on a case-by-case basis, but when you’re looking into rental costs why not charge a flat rate per hour, or eliminate the four hour option to make rentals seem more reasonable? Adventure Time has an actual game play length of about 7 hours – 10.5 hours tops according to HowLongtoBeat.com. Given that estimate, gamers will pay ten US Dollars to beat Adventure Time in one solid play through, assuming that they have the will to beat the game in one outing. Should a gamer put in the time that they have before outside life is taken into consideration, the four hour time slot isn’t anything viable.

Having a look at a more open style game, something with more depth, this four hour pricing model is even more extreme. Using the same measurement on How Long to Beat, the completionist would spend over 110 hours playing. No one in the history of gaming has played more than 80-some hours of game consecutively, and most people don’t play more than five hours of games per day as a “hardcore” gamer. On only four hour leases, Sony’s new program would cost $82.50 in rental fees to complete Final Fantasy XIII in four hour blocks. If you play Final Fantasy XIII every day, 5 hours per day, it would take three seven day rentals for $18 USD or one 30 day rental of $8.00 to finish up the title. Final Fantasy XIII costs only $13 to buy outright on the PlayStation Network and you can play the game on YOUR time.

What PlayStation Now needs to become a successful service is not to allow for explosive rental fees, but to compete in a market which has physical rental copies available through the mail and vending options. Sure, PlayStation Now allows gamers the option for PlayStation 3 titles on the PlayStation 4, but the people aren’t willing to pay more than their fair share to get a few hours of Saint’s Row: The Third in. When we look at the competition for PlayStation Now, in physical mail and vending machine options, we can find services that cost two dollars per day, or $15.95 per month for GameFly, which you can use to swap out titles at any time for another title of your choice – a better value for someone who isn’t interested in their 30-day rental of Final Fantasy after a few hours.

Given the competition in Redbox and GameFly, Sony should consider revisions to their pricing structure, and we’ve got a few ideas for their direction:

Adventure Time: Explore the Dungeon Because I Don’t Know

4 Hour Rental: $1
7 Day Rental: $7
30 Day Rental: $14
90 Day Rental: $30
PSN Actual Cost: $40

Where the four hour rental costs drop markedly, Sony’s plan for seven days of rental and higher don’t really need much to beat out the competition and become a great value. Assuming that players are going to get their value from any indie title from a four hour package, a one dollar per hour charge will get you through far enough to want another block, but not feel like wasted money. With a marginally higher cost of $7 for seven days of rental, PlayStation Now would feel something akin to the old Blockbuster services we enjoyed in the 90’s, before they died and were reborn under Dish Network. This seven dollar cost is obviously a much better value per hour for the consumer, but may markedly reduce publisher acceptance of the program for new games, which is why it’s perfect for the last-generation titles, PlayStation 3 and earlier.

PlayStation Now is not the place for PlayStation 4 titles in the eyes of any developer who can’t make money straight off of unit sales. While Uncharted may be a fantastic candidate for the service, as most new PlayStation 4 owners will pick up the new title at launch next year, Stick it to the Man ends up losing all of its profitability when Sony drops the cost of beating the title from $10 down to $7 [$4 currently]. Rentals don’t make sense for independent titles as much as rentals for PlayStation 4 titles don’t make sense when you take developer’s costs into consideration. If we started renting out indie titles, and no one cares to buy them outright any longer, Sony’s terrific indie connection is going to die, and no one wants that to happen. If Sony over charges for every day rentals, Sony is going to take a huge hit from consumers come PlayStation Now’s full-scale launch.

It’s time to fix your prices right now, Sony. Do it before it’s too late.