Upon launch on November 22nd, 2013, the Xbox One may have been one of the most successful product launches in console history, pushing over one million units within the first 24 hours. Forwarding yourself just three months however, Microsoft’s stiffest competition is taking the reins as Sony’s PlayStation 4 console outsold the Xbox One by nearly two-to-one in January.
The competition begins in March.
For those not interested in purchasing an Xbox One due to the steep price tag, Microsoft may be showing the console’s weak sales numbers as retailers in the UK will issue the first price drop on the console globally – taking cost down from £430 ($716) to just under £400 ($667). This news will also reflect the cost of the Titanfall bundle, as Microsoft is including the title as a limited promotion and quantities are not guaranteed to last. Weak sales figures are reportedly “not necessarily” the reason for the UK price drop, as CVG UK reports, though sales figures may disagree.
“But this is an announcement that’s linked to giving the best possible value we can to our fans. The reason we’re doing this now is because Titanfall is coming and it seems like the right moment in time to offer an improved price point with the inclusion of the hottest game.”
Titanfall, created by Respawn Entertainment, launches on March 11th, 2014 for PC, Xbox One, and Xbox 360.