You’ve probably heard the news as of late, Google was buying out Twitch.TV for a firm $1 Billion, and the world was set asunder with audio copyright issues as Twitch changed many policies in preemptive measures before the buyout ended. Due to anti-trust laws put in place to prevent monopolies in various markets, Google can no longer buy Twitch.TV, and Amazon is swooping in with a $970 Million bid.
Pushing new gaming services through the Amazon company, CEO Jeff Bezos said in a press release that Amazon’s direction with Twitch is “…look[ing] forward to learning from them and helping them move even faster to build new services for the gaming community.” and after just three years online, Twitch already pushes what we know about gaming and social video services – Twitch played Pokemon and Fish are playing Street Fighter for goodness sake. While gaming experiences expand on the new Fire TV set top box, Twitch is set to bring Amazon services to those unfamiliar, and it could bring more product relevance to our advertising experiences.
With Amazon’s experience as a product vendor and advertiser, the potential for expanded premium models and more relevant advertising, as well as the expansion of Amazon sales goes through the roof. Remember the MLG channel that is only available for premium prices on Twitch? What happens if Amazon builds an open-access model into Twitch for Prime subscribers? Advertising for non-premium members could change dramatically as well, where Destiny advertisements are no longer generic, but will specifically showcase the Amazon pre-order bonus, with a direct link to the product page.
The potential is limitless, but if Amazon can pull a rabbit out of the hat and turn off the ludicrous audio restrictions that Twitch has recently put in play, I’m sure the Twitch community will accept Amazon’s ownership with open arms.